A Five-Letter Word For The Most Important Thing In Business


There’s one thing potential customers care about more than anything else when it comes to deciding whether they want to do business with you or with one of your competitors. Can you guess what it is? It’s not your pricing.

It’s not the features of your product.

It’s a five-letter word and it’s the most important thing in business: VALUE.

Or more specifically, the value you provide. No matter what industry you’re in, or what products and services you offer, the success of your small business will be based on the value it creates for your customers.

And by “value” I don’t mean a good deal or discount for your services. I mean that you have to provide a solution to an issue your customers face. You have to solve real problems. You have to make their lives easier. And you have to give them a reason to want to buy from YOU.

At first glance some might think Blue Sky is just like any other provider of accounting, tax prep and financial controller services for small businesses. But I built this business because I believe we can make a difference in people’s lives. I want to inspire other people to do the same and to accomplish what makes them happy. And at the core of it all, that’s the real value we provide.

So I ask you this: what value do you provide?

If you can’t answer the question right away, it’s time to take a step back and figure it out. Because providing real value is the one thing that’s more important than anything else when it comes to building a successful business.

Want to learn more about how the Blue Sky team can help your small business find success and provide better value to your customers? Give us a call at (289) 466-5210.