Why Face-To-Face Communication Is Still Important in Business


In today’s digital age, face-to-face communication seems to be a bit of a dying art. Unless you’re in a service-based industry like a hair salon, chiropractic clinic, or restaurant where your customers actually have to come see you in person, you likely rely on technologies like email, video conferencing and social media for most of your client interactions.

And if you’re a solopreneur or work from home, chances are there are times when you may go an entire day or two without actually interacting with people.

No one can deny the convenience of these digital communication platforms and their importance to modern businesses, but there’s still something special – and powerful – about face-to-face interactions they can’t quite replicate.

In our experience, it's through those face-to-face meetings where you get to look someone in the eye and shake their hand that the strongest long-term relationships and partnerships are forged.

It’s also easier to be engaging and there’s less chance for misinterpretation when you’re in the same room as someone. The subtleties of body language, tone, and presence can easily be lost through email or over the phone.

Time is the biggest barrier to face-to-face communication in business. And many people simply won’t make the effort. But taking the time to go visit your clients in person, even if it’s just a pop-in or quick hello, can do wonders in building a stronger relationship and showing that you value their business.

If nothing else, it makes you stand out.

Don’t get us wrong, we’ve certainly embraced a number of digital communication tools here at Blue Sky Accounting & Management, but we believe it’s important to balance online interactions with more personal ones as well.

As a small business owner, we think you should too.